meet the SMART START PLAYBOOK

HAVE A LOOK AT WHAT'S INCLUDED

FOR FOUNDERS READY TO TURN IDEAS INTO A FLOURISHING BUSINESS

Every Successful Business Starts Somewhere

Starting a business is exciting. It also comes with a lot of decisions.

What should you focus on first?

How do you know if your idea is actually viable?

What systems do you need to support your launch?

And how do you cut through all the conflicting advice about what you 'should' be doing?

Having the right guidance in your corner can make all the difference in those early stages.

Smart Start Playbook was designed to bring clarity to every step, helping you build strong foundations, make confident decisions and launch with intention from day one.

Because getting started shouldn't feel like guesswork.

YOU DON'T HAVE TO DO IT ALL ALONE

The Right Foundations Change Everything

There are some things every founder learns through experience.

But there are also plenty of lessons you don't need to learn the hard way.

Smart Start Playbook combines years of experience supporting businesses through launch and growth, helping you avoid common pitfalls, focus on what matters and build foundations that will support you long after launch day.

WHO This Course Is For

YOU DON'T NEED TO HAVE EVERYTHING FIGURED OUT, YOU JUST NEED A PLACE TO START

You have a business idea and want to validate it before investing more time or money

You're preparing to launch and want stronger foundations from day one

You're struggling to make sense of all of the conflicting information online

You want practical guidance, not complicated business jargon

You love doing things in your own time and at your own pace

You're looking for an affordable way to upskill your knowledge pre launch

You want to feel like you've got a team behind you rather than going in alone

You're looking for a roadmap that helps you make decisions intentionally from the start

MEET THE FOUNDERS MICHELLE + TESS

hello, we're workwifey!

After working with and training hundreds of different female-founded businesses throughout our careers, we kept hearing the same thing:

Starting and running a business can feel extremely lonely at times. The pressure to be good at everything, the crushing mental load of holding it all together (in your business and life) and the constant weight of what you 'should' be doing is a lot.

We get it. We also don't think anyone should have to carry that alone so we're here to be your favourite plus ones in business.

The extension of your team, combining strategic thinking, practical systems, and real-world business experience to help you find clarity, build momentum and move forward with confidence.

Former Chief Operating Officer + Head of Growth

Experience working with hundreds of small businesses through their growth journeys

Turning big ideas into practical strategies, sustainable systems and business growth

Helping ambitious women move from overwhelmed and reactive to focused and intentional

Redefining what success looks and feels like and encouraging you to do the same

As Featured in..

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let the results speak for themselves

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Introduce Your Incredible Offer

THE CORE TRANSFORMATION DESCRIBED IN ONE SIMPLE SENTENCE.

Everything This Offer Includes

A Validated Business Idea
Gain confidence that your concept solves a genuine problem and has the potential to succeed.

A Practical Launch Plan
Know exactly what needs to happen before, during and after launch.

Strong Foundations
Build the essential systems, processes and structures needed to support your launch.

A Clear Growth Path
Understand what scaling could look like and how to prepare your business for future growth.

Yours Today For Just $400!

Built for first-time founders and early-stage businesses
No assumptions. No complicated frameworks. Just practical guidance designed to meet you where you are.

Practical tools you'll actually use
Templates, planning tools and frameworks designed to help you take action, not just consume information.

Focused on progress, not perfection
You'll learn how to make confident decisions and move forward without waiting until everything feels perfect.

Smart Start Playbook

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LAUNCH WITH CONFIDENCE, KNOWING YOU'VE BUILT THE RIGHT FOUNDATIONS FROM DAY ONE

Includes practical templates and planning tools to help you launch with confidence

Guidance designed to simplify the early stages of business ownership

Practical strategies explained in plain English — no MBA required

Built for busy founders balancing business with everything else life throws at them

On demand access so you can learn in a way that suits you and your schedule

Two Payment Options

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Three Payment Options

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Turn your business Idea Into

a clear and achievable Plan

Start with confidence
Build clarity around your idea, audience and offer before investing significant time, energy or money.

Avoid common mistakes
Learn from real-world experience and sidestep many of the challenges new founders commonly face.

Create momentum from day one
Leave with a practical roadmap that helps you move from idea to action.

THERE'S MORE GOODNESS BELOW ↓

Frequently Asked Questions

CLARITY IS IMPORTANT TO US SO WE'D LOVE TO ANSWER ALL OF YOUR QUESTIONS

Is Smart Start Playbook only for brand-new businesses?

Not at all. While it's designed for founders in the early stages of business, it's also valuable for anyone wanting to revisit their foundations, refine their offer or prepare for a new launch.

How much time will I need to commit?

The course is completely self-paced, allowing you to work through the content whenever it suits you.

What will I walk away with?

You'll leave with greater confidence in your business idea, a practical launch plan, stronger foundations, all the tools + templates you need and a clearer understanding of what to focus on next.

Can I access the course on my phone, tablet or computer?

Yes. Smart Start Playbook can be accessed across desktop, tablet and mobile devices so you can learn wherever and whenever suits you.

What if I don't have everything figured out yet?

Perfect. Smart Start Playbook was created for founders who are still working through ideas, possibilities and next steps. You don't need all the answers before you begin.

What if I have questions as I go through?

We also offer strategy sessions as a great way to complement your course and answer your key questions so you've got full clarity and a tailored approach for your business.