
We help women in business find clarity, build stronger systems, and create sustainable growth through strategic support, practical support and honest guidance.
We're passionate about helping women in business feel supported, capable, and confident as they build success on their own terms. Because no founder should have to carry the weight of building and growing a business alone.




After working with and training hundreds of different female-founded businesses throughout our careers, we kept hearing the same thing:
Starting and running a business can feel extremely lonely at times. The pressure to be good at everything, the crushing mental load of holding it all together (in your business and life) and the constant weight of what you 'should' be doing is a lot.
We get it. We also don't think anyone should have to carry that alone, so we're here to be your favourite plus ones in business.
The extension of your team, combining strategic thinking, practical systems, and real-world business experience to help you find clarity, build momentum and move forward with confidence.
Former Chief Operating Officer + Head of Growth
Experience working with hundreds of small businesses through their growth journeys
Turning big ideas into practical strategies, sustainable systems and business growth
Helping ambitious women move from overwhelmed and reactive to focused and intentional
Redefining what success looks and feels like and encouraging you to do the same
Reducing the noise to help you focus on what matters most for your business
Helping build businesses that actually work for the people running them
Creating systems that save time, reduce stress and improve consistency
Unlocking the next stage of growth with strategic guidance and support
If you're looking for honest, non-judgmental support and guidance that feels realistic, not overwhelming, you're in the right place.

"Michelle + Tess bring a rare combination of strategic thinking and practical execution.''
They have an incredible ability to see the bigger picture, helping businesses gain clarity on their goals while creating purposeful, actionable pathways to achieve them.
What sets them apart is their ability to turn complex ideas into clear strategies that drive meaningful outcomes. Their approach is thoughtful, collaborative and grounded in a genuine understanding of what businesses need to grow and thrive."
- Dana Scott, Group Marketing Manager, RE QIC/Eastland Group


"Two wonderful souls who empower you to be true to yourself and strive for what you deserve. "
Tess, your honest, confident, and knowledgeable advice has truly helped me move my business forward. Without your strategic guidance and encouragement, I would not have had the courage to take those steps on my own. Thank you."
- Penny Grattan, Founder, Penny Louise Artist


"Tess and Michelle are an absolute pleasure to work with. "
Their expertise in content-led growth strategies is second to none, and their ability to adapt and find effective solutions within the realities of limited time and resources has been invaluable.
Their practical, strategic approach has helped us implement a clear plan for growth, and I'm confident the foundations they've helped us put in place will support our success well into the future."
- Luke M , Marketing and Campaign Lead

Know exactly what to focus on to create meaningful impact
Make decisions with confidence and clarity
Use your time and resources on the work that matters most
Create consistent and sustainable growth and momentum
Trying to do it all isn't the answer. We'll help you create intention around every decision you're making, knowing that you're on your way to building the business you're aiming for. With the right systems in place, progress becomes more consistent, achievable and sustainable.
There’s no need to feel alone, slightly lost or overwhelmed by the mental load when you can have a Work Wifey in your corner to sense check, clarify and bounce ideas with.
This is your opportunity to get clear on what matters most and leave with a practical plan to move forward.
Running a business comes with an endless stream of decisions, priorities, opportunities and challenges. Sometimes you just need a trusted sounding board to help you cut through the noise and find the right path for you.
That's exactly what our strategy sessions are designed for.
Together we can help you:
💜 Clarify your next priorities
💜 Sense check an idea, launch or growth opportunity
💜Solve operational or systems challenges
💜 Improve your sales, marketing or customer journey
💜 Identify opportunities for sustainable growth
💜 Leave with practical next steps you can confidently implement
From strategy and systems to sales, growth, partnerships, marketing and operations, we'll focus on your biggest priority and provide practical guidance tailored to your business.
For businesses craving more tailored support, we create customised strategies designed around your goals, challenges, and opportunities that you can confidently put into action.
The Strategic Glow Up
Margin Makeover Strategy
Partnership Scaling Strategy
Content-Led Growth Strategy
Rather than carrying ALL the hats, sometimes the most strategic choice is having experienced partners in your corner to complement your team and help accelerate progress.
Our retainers combine strategic guidance with hands-on implementation, helping you build stronger systems, create sustainable growth, and make more meaningful progress towards your goals.
Think of us as an extension of your team, helping you cut through the noise, tackle priorities and show up to the high impact decisions that'll create sustainable momentum long term.
This includes:
💜 Fortnightly strategy and accountability sessions
💜 Hands-on implementation support inside your business
💜 Access to our full template and resource library
💜 Comprehensive onboarding audit and 90-day growth plan
Our courses are designed for business owners who are tired of consuming endless information without actually implementing it. At Work Wifey, we believe growth comes from structure, strategy and systems that work in real life, not just theory.
Built around The Work Wifey Operating Framework, every course is designed to help you bring more clarity, strategy, systems, execution and optimisation into your business.
You'll stop wondering what to do next, strengthen your systems and create sustainable growth without the overwhelm.
Expect practical training, actionable frameworks and real-world examples you can immediately apply to your own business. Whether you’re refining your operations, improving your client experience or building stronger marketing foundations, you'll leave with clear next steps and the confidence to start putting them into action.
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Join our mailing list to receive practical advice, actionable tools and honest insights designed to help you make confident decisions and build a business that works for your life.
Practical tools
Systems that save time and mental load
Practicle advice with a healthy dose of reassurance
Connection with founders who get it
Honest conversations about the realities of business ownership

A focused one-hour session designed to help you work through a specific challenge in your business. No generic advice. No overwhelming action plan. Just practical strategy, honest conversations and clear next steps you can actually implement.
Unlike traditional business coaching, our sessions don't stop at ideas. We combine practical strategy with actionable advice tailored to your business, helping you move from overthinking to implementation. Our goal is simple: help you leave feeling clearer, more confident and ready to take action.
Choose the session that best reflects where you're at right now.
Feeling stuck and unsure what to prioritise? Founder Clarity Session.
Ready to grow but need a clear roadmap? Growth Strategy Session.
Things feel messy behind the scenes? Systems & Operations Session.
Working hard but not seeing the return? Profitability Session.
Still not sure? Email us at [email protected] and we'll help you choose the best fit.
Not at all.
While most of our clients are founders and business owners, we also work with leaders responsible for strategy, marketing or business operations within an organisation.
If you're making important decisions, leading projects or simply want an experienced sounding board, we're here to help.
No. Every strategy session works as a standalone service.
If you've completed one of our courses or playbooks, even better. Bring your work along and we'll help you tailor what you've learned to your business, answer your questions and create an action plan that feels achievable.
Before we meet, you'll complete a short questionnaire so we already understand your business and what you'd like to work through.
During the session, we'll unpack your challenge together, explore your options and build a practical plan that suits your business.
You'll leave with clarity, confidence and clear next steps — not just pages of notes you'll never look at again.
Simply complete the pre-session questionnaire we'll send you.
There's no need to have everything figured out beforehand — that's what we're here for. If you're booking a Profitability Session, having access to your key business numbers can be helpful, but it's not essential.
A one-hour strategy session is $350.
Looking for ongoing support? You can also purchase a bundle of three sessions for $900, giving you continued guidance, accountability and support as you put your plan into action.
For many business owners, one focused session is enough to unblock a challenge and move forward with confidence.
Others choose to continue working with us as new priorities emerge or they want support implementing their strategy.
If you decide you'd like more ongoing guidance, we also offer strategy retainers and business support designed to grow alongside your business.
Life happens. We so get it!
If you need to reschedule your session, simply let us know at least 24 hours before your booking, and we'll happily find another time.
Absolutely.
Some clients come to us with one very specific question they'd like help solving, while others use strategy sessions as regular business check-ins throughout the year.
There's no right or wrong way to use them — we'll meet you where you're at.
You'll receive a recording of your session along with a summary of your key actions and recommendations, so you can confidently implement what we've worked through.
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